Pet Product News - Supplying
the Pet Market for More Than 60 Years
Waterloo Mills Co.
"Being in the wholesale business for more than 80 years,
we have definitely seen some major changes," says Don Michels,
president. "But customers still demand excellent service
and competitive pricing. We have strived to be honest and have
integrity. We just want to treat our customers the way we would
want to be treated."
Waterloo Mills Co., established by Carl Orsinger and Glen
Bound in 1924, began as a flour mill that ground wheat into
baking flour for shops in eastern Iowa. Before long, area
farmers requested agricultural products, including salt, soybean
meal and bran.
"Then they got into chicken feed," Michels says.
"At one time, they had 25 percent of the turkey feed
business in the state of Iowa. They were a good size company
for being a distributor."
In 1965, the growing city of Waterloo asked the mill to move
south of town. The downtown facility generated dust that proved
"In the long run, it turned out good because they got
a brand-new warehouse and feed mill," Michels says.
The company continued to focus on agricultural products,
but in the late 1980s, Waterloo Mills began its business relationship
"At that time, we were the exclusive distributor for
Iams in Iowa, and things grew from that," Michels says.
"We just kept adding more hard goods."
Today, they no longer distribute Iams, shifting instead to
premium pet foods and products. The company distributes 35
percent pet products and 65 percent agricultural products,
and covers the upper Midwest from the Dakotas to Illinois.
"We're pushing harder than ever now," Michels says.
"We're getting more lines of pet products in here."